[NEW!] Marketing to people under 50 is like trying to sell ice to Eskimos—sure, they might buy it, but you’re missing out on a goldmine. Baby boomers and seniors, born between 1946 and 1965, control over 70% of all disposable income.
That’s right, the folks who remember when TV was black and white are now the ones with the green. This demographic has a higher net worth than their younger counterparts, thanks to a lifetime of saving, investing, and working hard. So, if you’re a savvy business owner with products or services that could appeal to this crowd, you’re sitting on a potential jackpot.
The trick isn’t just to slap a “senior-friendly” label on your product and call it a day. You need to understand your audience and tailor your marketing to their specific needs. For instance, if you run a house cleaning service, you could market to all seniors, but focusing on a specific segment will make your efforts more effective.
And don’t forget the basics of marketing: figure out what they need, where they hang out, and deliver your message in a way they can easily understand. It’s really that simple. Just make a few tweaks to your strategy, and you’ll be speaking their language in no time.
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Value: $997